There are few things more important than fertility in determining a nation’s future viability.
Demographers suggest that a country needs a fertility rate of just over two children per woman to hit “replacement fertility” — the rate at which new births fill the spaces left behind by deaths.
But because of certain cultural and economic forces, only about half of the world’s 224 countries currently hit replacement fertility.
For those that don’t, encouraging people to have sex can involve strategies that range from highly explicit to downright bizarre.
If you aren’t going to have a kid for your own family, Danes are told, at least do it for Denmark.
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No, literally, do it for Denmark.
The small Nordic country has such a low fertility rate — about 1.73 children per woman — that Spies Rejser, a Danish travel company, has come up with ingenious incentives to persuade women to get pregnant.
First, it offered to provide three years’ worth of baby supplies to couples who conceived on a vacation booked through the company.
Now it has come up with a sexy campaign video titled “Do it for Mom,” which guilt trips couples into having kids to give their precious mothers a grandchild.